A reverie of embroidered drapes, reborn for the woman who embodies art
Mehr was born from a longing for beauty that doesn’t rush - the kind that unfolds gently, like a weave finding its rhythm.
OUR STORY
Mehr by Annu redefines embroidered elegance throught a modern lens. Drawing from India's artisanal heritage, each saree is crafted with patience, poetry and purpose.
The poetry of nature, woven through exquisite kaarigari.
At Mehr by Annu, the art of kaarigari is not just a skill - it’s a language. Every motif begins as a whisper of inspiration, studied and refined through countless sketches and stitches until it finds its perfect form. The brand honours the precision of hand embroidery - where hours of meticulous craftsmanship transform simple threads into intricate narratives.
SLOW CRAFTED
Each saree is meticulously hand-finished, allowing every thread to breathe, every detail to unfold with intention.
Some of my earliest memories are of my mother and grandmother getting ready - the silks, the stillness, the ritual of it all. From them, I learned that beauty lies in intention, that a saree is not just worn, but felt.
Mehr is a quiet tribute to that inheritance - of grace, of time, and of the art of adorning oneself.